In this course, students will study quantitative models in marketing literature, and develop the skills needed to analyse and evaluate current models. Students heavily focus on issues that relate to research design, measurement and scaling and data collection. 

The subjects taught in this discipline include marketing models, statistics, research methodology, marketing and public policy marketing theory etc.

Admission to this program will be done based on the candidate's performance in the entrance exam which is followed by a personal interview round conducted by the college or university.To be eligible to apply to this course, students must hold a Master’s degree in relevant discipline from a recognized university. 

The average tuition fees that students need to pay to pursue PhD in Marketing from Indian colleges usually ranges between INR 50,000 and 4,00,000 per annum. 

After completing PhD Marketing course, students have many job opportunities in India as well as abroad. Students will be able to find work as a Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Communications Leader etc. in the areas like Marketing Firms, Management Companies, MNCs etc. 

The average salary offered to a degree holder in PhD Marketing is around INR 2,00,000 to INR 10,00,000, but this can be higher on the basis of experience and other factors.

If students wish to do further research, they can become independent researchers and publish their research papers. They can also earn a DSc (Doctor of Science) degree in the related domain in future.