The course highlights of MBA Communications Management have been listed below. All the necessary information regarding the course is included in the following table:
Course Level | Post Graduate |
Full-Form | Masters of Business Administration |
Duration | 2 years |
Examination Type | Semester based |
Admission Process | Merit and Entrance based |
Average Course Fee | INR 30,000 - 8 lacs (approx.). |
Job Positions | Communication Manager, Communication Executive, Assistant Manager, Marketing Manager, Lecturer, and much more. |
Top Recruiters | Publishing companies, films, TVs, journalism, educational institutions, etc. |
Average Initial Salary | INR 2-10 lacs (approx.). |
A brief introduction about the course MBA Communications Management has been presented below to provide the students with an idea of what the subject deals with:
There are several reasons due to which students in recent times have an interest in this particular field. Some advantages of the course have been listed below:
The admission to MBA Communications Management is the same as any other course. However, certain essential points must be kept in mind while applying for the course. These essential points have been listed below:
Matching the eligibility criteria is the primary requirement for taking admission into a particular college or university. The eligibility for MBA Communications Management is as follows:
If an aspirant wishes to clear the entrance exams with flying colours, they need to prepare themselves very well to achieve that. Several tips have been given below for a reference of the students:
Getting admission into a reputed college is a dream for every aspirant. For this, they need to prepare themselves well enough to clear the entrances and get into the college. Certain tips have been mentioned below for a reference of the students:
The syllabus of the course might differ in different colleges and universities. However, the syllabus given below provides an idea to the students as to what subjects are taught within 4 semesters.
First Year | Second Year |
---|---|
Business Statistics | Brand Equity Management |
Advanced Business Communication | Content Creation Marketing |
Marketing Management | Integrated Marketing Communication Planning |
Management Perspective in Media and Communication Businesses | Marketing Research |
Managerial Economics | Consumer Behaviour and Insights |
Media and Communication Industry Overview | Digital Ecosystem |
Communication Theories and Culture | Introduction to Syndicated Database and Analysis with Workshop |
Research Methodology | Sales Management |
Organizational Behaviour | Brand Communication |
Digital Marketing | Rural Marketing |
Brand Communication | Sports and Entertainment Marketing |
Project I | Project II |
The syllabus is subject to vary in different colleges and universities.
Books are the most important part of a course and the choice of books is much more important than that. A list of the most popularly referred books has been given below for the reference of the MBA Communication Management students:
Name of the Book | Name of the Author |
---|---|
Communication Management - A Global Perspective | P.S. Tripathi |
Essentials of Business Communication | Pal, Rajendra and Korlahalli |
Effective Business Communication | Kaul, Asha |
Business Communication | Pettett, Lesikar |
Business Communications | Sinha P. |
These are only a few books that are mostly chosen by the students and scholars as well. The students may refer to many such books that are related to the field of Biotechnology. Reading these books will provide them with extensive knowledge of the subject which they may further utilize in their career ahead.
MBA Communications Management vs MBA Operations Management
A course comparison has been given below two different fields available in MBA programs. These are often the most chosen courses so a comparison will help the students decide their area of interest wisely.
Comparison Parameters | MBA Communications Management | MBA in Operations Management |
---|---|---|
Overview | MBA Communications Management is a postgraduate degree of 2 years that comprises 4 semesters in all. Communications management is a very fast-growing field in the present world and comprises systematic planning, implementing, monitoring, and revision of the channels of communication within an organisation and other organisations too. | MBA Operations Management is a master’s program of 2 years that deals with the management of operations of a particular organization. The basic focus of the subject is concerned with the planning, organizing and supervising of the aspects of productions and management. |
Average Course Fee | INR 30,000 - 8 lacs (approx.). | INR 4-17 lacs (approx.) |
Job Positions | Communication Manager, Communication Executive, Assistant Manager, Marketing Manager, Lecturer, and much more. | Area Operations Manager, Plant Manager, Process Manager, Operations Manager, General Operations Manager, etc. |
Top Recruiters | Publishing companies, films, TVs, journalism, educational institutions, etc. | JP Morgan Chase, Accenture, Adecco, L&T, Novartis, and much more. |
Average Salary | INR 2-10 lacs (approx.). | INR 3-12 lacs (approx.) |
The above comparison has been done among two different subjects available in the field of MBA. These are the most desired and chosen courses among the students in recent times. This comparison will allow the students to make a wise choice as to which subject would benefit them and meet their requirements.
MBA Communication Management is an emerging developing field as with this increases the demand for the professionals of this field.
The average initial salary of these professionals ranges between INR 2-10 lacs.
Job Profile | Job Description | Average Salary |
---|---|---|
Communication Executive | Their area of work involves drafting and sending press releases which comprise the important updates about their clients that must be printed and broadcasted in media outlets. They even indulge in handling incoming requests for information from media outlets. | INR 6,00,000 (approx.) |
Lecturer | The work of Business Lecturers involves teaching specified courses and also participating in the governance of the department in which they have been hired. They can even work towards encouraging and advising the students along with which they can participate and play an active role in faculty and administrative meetings. | INR 3,00,000 (approx.) |
Assistant Manager | Their area of work involves helping the store and corporate management in ensuring that retail outlet functions take place in an active manner. Their work mainly includes Personnel Scheduling, Employee Organisation, Maximization, Customer Service Improvement, etc. | INR 5,00,000 (approx.) |
Communication Manager | They are given the work of ensuring that the employees are alert and aware about the changes and projects within the company or the organization. Their work also involves disseminating executive messages, preparing presentations and internal memos, etc. | INR 6,00,000 (approx.) |
Marketing Manager | The work of Marketing Managers includes supervising and directing the workflow of marketing and advertising public relations specialists by providing them with job tasks. They even work towards allocating the company resources so as to maximize collaboration, efficiency, and creativity in the organisation. | INR 6,00,000 (approx.) |
MBA Communication Management Jobs and Salary
MBA Communication Management graduates play a very crucial role in the organisation. They often work as a communication manager as these communications managers correspond with employees and external stakeholders to keep them abreast of company various developments.
MBA Communication graduates can help in the global communications of the organisation as they work as a bridge of communication.
MBA Communications Management is a postgraduate degree of 2 years that comprises 4 semesters involving a practical approach with intensive learning. It is a career as well as a job-oriented course.
MBA Communications Management syllabus inculcates the components of study including public relations, effective communication strategies, new and existing communication technology, the relevance of communication management.
This course provides the students with conceptual knowledge about the communication tools and techniques, analytical and creative communication, socio-psychological context of business and communications, etc.
To be an eligible candidate, the aspirant must have successfully completed the graduation in any field from a recognized institute or university. The average course fee ranges between INR 30,000 - 5 lacs (approx.).
Admission to MBA Communication Management is entrance based which is followed by a personal interview to test the general aptitude of the students about the respective course. Some colleges even invite admissions based on the merit of the students at their graduation level.